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Shoe Dog: A Memoir by the Creator of Nike (Hardcover)

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Shoe Dog: A Memoir by the Creator of Nike Cover Image
On Our Shelves Now
1 on hand, as of May 26 12:45am
(Memoir & Biography)

Staff Reviews

I am not an athlete.  I am not a "shoe dog".  But I was interested in reading this book by Phil Knight because he grew up in my neighborhood and live through the past decades at the same time as me.  I am so thankful I read this book!  Knight's passion, struggles, confusion, joy, hurt, and dedication rang out in every written word.  I immediately wanted to work for suck a dedicated and loyal man.  Phil Knight of extraordinary!  Humble, driven, passionate, loyal, and a man with a dream which has driven many all over the world, and taught them to "just do it."

Read this outstanding memoir to fully understand the man/men behind Nike and learn that the man we hear about and see at many of the U of O (Go Ducks!) games has a LOT more to say.  Fantastic book!  My husband, who grew up in East and West Germany agrees that this book is outstanding, proving you don't need to be a local to love this book!

— Dianne & Uwe


In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
Product Details
ISBN: 9781501135910
ISBN-10: 1501135910
Publisher: Scribner Book Company
Publication Date: April 26th, 2016
Pages: 400
Language: English